Product Designer
Designing clear, thoughtful digital products for complex B2C and internal B2B platforms.
Selected Work
A selection of product work across B2C and internal B2B platforms.
Car Configurator
Reducing complexity in high-stakes purchase decisions
Live B2C product · End-to-end UX & UI · Cross-functional team
Designed and delivered a live B2C car configurator that guides users through complex choices with clarity and confidence.
Led UX and UI across key configuration flows, reducing cognitive load and supporting informed decision-making aligned with business KPIs.
SellerCenter
Improving clarity and decision-making in a data-heavy B2B platform
B2B internal platform · Product Designer
Restricted access
Led end-to-end design and discovery for an internal sales platform, helping teams understand performance, identify risks, and take action with confidence.
Sole designer, working closely with engineering and stakeholders to deliver and iterate a scalable dashboard foundation.